I’m Stephen, a Copywriter in Brisbane, Australia.
A freelance copywriter based just west of Brisbane, Australia. I work with companies and brands of every size to establish, expand, and improve their online footprint through the implementation of the highest quality digital content.
Copywriters are the handsome, good-smelling men and women who create fresh written content for advertising, marketing and descriptive texts. Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy, like a job description on a website.
Your content strategy outlines what content you’ll create, who will create it, how often it will be created, and how it will be promoted after publication. If copywriting and content marketing are about what to create, content strategy is about how to use content to meet your business goals.
Ethos (show off your lovely morals)
Aristotle pretty much said that having good morals and an above-board character wasn’t enough; you had to establish this to your audience. In other words, it doesn’t matter how wonderful and ethical a person you are if you don’t communicate that.
Logos (give them proof, not piffle!)
Aristotle was pretty hot on the use of Logos. (Not the brightly-colored corporate image kind, but the Greek word for “word” or “reason,” and connected to our own word logic.)
To put it simply, logos means if you want to make a point, you’d better back it up with proof.
Pathos (get them feeling something)
Pathos is the part the Sophists were very good at because it means whipping up emotions.
Aristotle was all for moving people emotionally to aid persuasion, as long as it was based on sound Ethos, and backed up by staunch Logos.