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Content Strategy Articles

Persuasive Video Strategies that Prompt Action – Copyblogger

Persuasive video can be a highly effective and engaging form of content. But all too often, it’s … well, not. Videos must be engaging before they can be persuasive. Just as with getting someone to read an entire article, the idea is to get someone to start watching,...

Top Content Marketing Trends 2020 – SEMrush Study

It’s arguably more important than ever for businesses to adapt to survive online as we take stock of 2020 and head into 2021. That’s why we’ve pulled together a report that digs into the content marketing trends of recent years to help you make sure you’re ready for...

How to Do a Content Gap Analysis for SEO

One of the most common questions I get regarding content marketing is “How do I know what to write about?” Looking to SEO keyword research is one way to determine which topics to tackle on your website. But how do you know if you are missing out on other, more...

3 Inbound Marketing Trends to Master in 2021

Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as...
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