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Divi SEO: How to Optimize your Divi Website with Rank Math | Elegant Themes Blog

April 30, 2021

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Stephen de Jager

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Rank Math is one of the most popular and powerful SEO plugins for WordPress. Which is why we’re thrilled to share some big news! As of today Rank Math includes a deep integration with our own Divi WordPress Theme–bringing powerful SEO features right into Divi’s visual builder! To celebrate, we’ve created this article to show you how to take advantage of everything Rank Math brings to Divi. We’ll be covering a lot of ground so feel free to use these links to jump to the section you’re most interested in. Better yet, bookmark the post and revisit it as often as you need to 🙂

Step 1: General Divi SEO Best Practices and Rank Math

There are a few best practices you’ll need to act on in order to get the most out of Rank Math with Divi. This includes choosing your keywords wisely, optimizing for speed, adding alt tags to your images, changing your permalinks, internal cross-linking, limiting duplicate content, and making sure your site works perfectly on mobile.

Then it’s time for the Rank Math SEO plugin to take over. It’s available in a free and a pro version. The free version has the basic settings and includes the Divi SEO integration. In this post we used the free version.

Let’s take a look at a few specific settings we can configure with Rank Math and Divi.

SEO Titles and Meta

In the Rank Math dashboard menu, set up the global SEO settings for your website’s titles and meta. This screen also includes settings for the homepage, local SEO, post types, categories, tags, and lots more.

Rank Math SEO Settings

Setup the Rank Math SEO sitewide settings in the dashboard menu. This menu includes settings for the links, breadcrumbs, Webmaster Tools, robots, WooCommerce, and more.

Enable Rank Math Modules

Rank Math includes a dashboard with modules you can enable. These modules handle many of the WordPress SEO optimizations for you. Some of the most important modules include Sitemap, Instant Indexing, Schema, and Image SEO. Others include Local SEO, 404 Monitor, Redirections, and WooCommerce.

Step 2: Improve Basic Divi SEO Structure with Rank Math

Foundational SEO can be applied on a site-wide level and a page level. For improved Divi SEO, we’ll look at the page level using Rank Math’s built-in Divi integration.

Rank Math in the Visual Builder

Each page now has Rank Math options built-in. A new icon is added to the Divi Visual Builder called Rank Math SEO. It sits next to the Divi Settings icon. Click this to adjust the SEO settings for the page. Once you click on the Rank Math SEO icon, you’ll see a modal with all the settings. The modal includes tabs with settings in each tab. Having the SEO adjustments built into the Visual Builder is the easiest way to adjust your Divi SEO.

Rank Math General Tab

The first tab is General. This is where you’ll make most of your Divi SEO adjustments. It includes settings for the search engine preview with the score and an option to edit. It also includes a field for the focus keyword and an option to set the page as pillar content. Also included are sections for basic SEO, additional Divi SEO options, title readability, and content readability. Each one provides information about SEO errors.

Step 3: Improve the Divi SEO Snippet

The snippet is the information about your content that shows in a Google search. It displays the title, site name, description, etc. Fortunately, you can edit this snippet to get the exact look you want.

Preview Snippet Editor

Clicking to edit the snippet opens another modal with two tabs: General and Social. The General tab includes options for the title, permalink, and description. Each one provides a score with a visual bar with color to indicate the score. The preview includes icons to preview the desktop and mobile versions.

Desktop and Mobile Preview

The preview shows how it looks when you enter your keywords into Google. It includes all the Google search options and shows the URL, title, and description. Use these tools to improve the preview. Any adjustments you make to the title, permalink, or description will be reflected live to this preview, so you’ll know immediately what works and what doesn’t. This is the desktop view.

Here’s the mobile preview. It shows the mobile version of Google. Be sure to check both the desktop and the mobile view.

Rank Math Preview Title

The Title field will show what appears in the first line of the search results. You can select the elements you want to include from 47 options in the dropdown box. You can place them in any order you want.

As you add and adjust the title elements, you’ll see how it affects the score. Adjust the title so that it looks the way you want it to in the preview. I was able to get a green score for this title by adding more elements but be sure the elements you add works for your goals.

Rank Math Preview Permalink

Permalink shows how the link will appear below the post title in the search results. It also displays a color-coded score. You can adjust this field to see how it affects the score.

Adjust the URL by adding the keywords that work for your content. You’ll need to make the change in the page’s URL settings on the backend, but this does show how the score will be affected.

Rank Math Description

The description is a few words that can catch the attention of your potential readers. The description field also includes a dropdown box with selections. You can enter your description or select from the list. It works the same as the other adjustments. You can watch how it affects the SEO scoring and see the search results preview. Create a description that informs the reader that this is the article they’re looking for.

Step 4: Improve the Divi SEO Social Media Snippet

You can customize the snippet for specific social platforms.

Preview Snippet Social Tab

The social tab includes settings for Facebook and Twitter. This is helpful if you want to use a specific image, title, or description for those social platforms. You can specify an image, title, and description for both. This is the Facebook tab. It shows the page’s featured image and the preview that you’ve set up in the general tab. I’ve adjusted the title and set the description to show an excerpt.

It also includes settings just for Facebook. Change the image, title, and description. Examples are provided for each of the fields including a recommended image size. You can also add an icon overlay. Display a play icon or a GIF icon over the image.

Here’s an example of the play icon.

Here’s a look at the Twitter tab. If you don’t make adjustments in the Twitter tab, then it will use the Facebook settings by default.

The card types include a summary with a large image (the default view), summary card (as seen in the example above), app card, and player card.

App Card provides you with detailed options to display the card as an app for app stores. It includes settings for the description, name, ID, and the URL for iPhone, iPad, and Android separately. It also has an option for the app country.

Player Card includes options for the player URL, player size, stream URL, and stream content type. Each field includes detailed information to help.

If you disable the option to use the data from the Facebook tab, you’ll get a set of fields where you can add an image, enter the title, and description. You’ll also get an option to add an icon overlay to the thumbnail.

Rank Math Social Tab

The social tab opens the modal with the Social settings in the Preview Snippet Editor. It’s the same as clicking Edit Snippet and selecting the social tab in the General tab. This just provides a shortcut.

Step 5: Improve Basic Divi SEO

The basic SEO settings allow you to set up the keywords and improve your content.

Focus Keyword

The focus keyword field allows you to place all the keywords you want your page or post to rank for. The first one is the primary keyword. It’s marked with a star and is highlighted in red. All others are secondary. You can add up to five keywords.

Type your keyword and hit the enter key. If you delete the primary keyword, the next one will become the primary. The keyword is ranked with a score that you’ll see above the preview. It also includes a link to view Google Trends. This requires a premium account.

Pillar Content

Click this checkbox to identify this post as pillar content.

Basic SEO

The Basic SEO section shows the number of errors and provides information about each one. The information checks the title, description, keyword in the URL, keyword in the first 10% of your content, the focus keyword in the content, and the word count. Items that need to be improved show a red x. Items with good SEO show a green checkmark. Clicking the question mark provides you with even more information.

Go through the information and adjust your content accordingly. Once you’ve fixed the errors, the red x’s will change to green checkmarks.

Additional Settings

The additional settings work the same as the basic SEO settings. Information covers the subheadings, image, keyword density, length of the URL, outbound links, nofollow, internal links, and if you’ve used the keyword before.

Title Readability

Title Readability analyzes your post title. It checks the focus keyword at the beginning. It also looks for positive or negative sentiment words, power words, and numbers in the title.

Content Readability

Content Readability checks for a table of contents to break the content into smaller pieces, and for short paragraphs. It also checks the content for images and videos.

Step 6: Advanced Settings for Better Divi SEO

The Advanced settings give you control over robots.

Rank Math Advanced Tab

The Advanced tab lets you improve your Divi SEO by adjusting the robots meta and the canonical URL. Rather than checking your content, these provide settings where you can make detailed adjustments and finetune the SEO for each page or post.

Robots Meta

Robots Meta settings include:

Advanced Robots Meta

Advanced Robot Meta settings include:

Canonical URL

The canonical URL tells search engines which is the main page. This is useful if you have multiple pages with the same content.

Step 7: Improve the Divi SEO Schema

You have full control over the schema of each page or post.

Rank Math Schema Tab

This is the schema generator, where you can adjust the schema markup for your pages. Click the Schema Generator button to make your adjustments.

You’ll see the schema generator with two tabs. The first is Schema Templates. The second is Custom Schema, which requires a pro account. The Schema Templates tab shows the schema types that Rank Math supports. You can select to use any of them by clicking the circle on the left or the plus symbol right.

This opens an editor where you’ll adjust the headline, description, add your keywords, and choose the article type for the schema. This form also includes a tab to view the code validation (requires a premium account) and a link to see more information about how to configure the schema markup.

Ending Thoughts on Divi SEO and Rank Math

Rank Math’s Divi integration makes improving your Divi SEO simple and easy. Since it’s built into the Visual Editor it’s easy to access. All the controls are intuitive, and it has lots of help built-in just in case you need it. The free version of Rank Math provides lots of tools that other SEO plugins don’t include, and the pro version provides even more. If you’re interested in improving your Divi SEO, I highly recommend Rank Math.

We want to hear from you. Do you use Rank Math to improve your Divi SEO? Let us know in the comments.

Featured Image via Zouls / shutterstock.com

This content was originally published here.

This post may contain affiliate links, so I earn a commission. Please read my disclaimer for more info.

Written by Stephen de Jager

A freelance copywriter based just west of Brisbane, Australia. I work with companies and brands of every size to establish, expand, and improve their online footprint through the implementation of the highest quality digital content.

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