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Ways to Build Online Traffic for Article Marketing

April 18, 2020

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Stephen de Jager

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Having the financial means to pay your rent and handle your bills on time is something many of us take for granted until we fall behind. Then we realize how difficult it is. If you’re one of the many millions of people who need to supplement your income, pushing a product online using article marketing might just be right for you. If so, you need to read this article.

Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don’t forget: The Internet is a doorway to instant information, so it’s easy to click off of your content and onto a funny video.

Do not write a blog post and then walk away. Sometimes the conversations that can happen in the comments of a post can earn you more money than your main content. Readers are much more likely to return to a site where they can converse with the content provider. You will build trust and return visitors.

Stay accessible to your readers. Make blogging habitual for both you as well as your readers. When you’re able to connect with your readers regularly, they will expect your presence. If you are feeling ready to quit, you won’t only be disappointing yourself.

The articles should be relevant and informative. These articles should be relevant to your business and show you as a valid expert in the niche, thereby creating trust with visitors. By writing articles that are unique, you create an original website that ranks better with search engines.

Stay on topic. Your article should always be relevant to whatever it is promoting. If you are writing about home improvement, there is no reason to throw in a story about your recent vacation to the Bahamas. Readers want the content to match the topic, so make sure you don’t stray too far.

Don’t forget to use search engine optimization when creating your blog. Because they key is to attract the greatest readership possible, it is important to ensure your blog’s presence in search engine results for relevant subjects. Choose unique keywords and sprinkle them throughout your blog’s titles and content to attract new readers.

Introductions and conclusions are especially important in an article. You want to introduce a reader to the content below in a general way, making the reader feel as if any subject within will relate to them. And then you want to close by briefly summarizing what the article touched on and adding your last call to action.

If you want to succeed at article marketing, you have to be savvy about Internet marketing and SEO. Search engine optimization needs to be learned because it helps your articles rank higher on search engines. Simply writing and submitting your articles is not sufficient. Keep your approach direct, and keep your goal top of mind.

When publishing a blog, consider buying a unique domain name, instead of using a free generic one. Domains are very cheap, but do wonders for your professionalism. People will be able to remember it more easily, particularly if the title includes your business name or other words that relate to the subject.

12 Minute Affiliate BannerResearch the topics that you want to write your articles on. It helps to already have a base of knowledge about said subjects, but further research is always a good idea. You can learn a lot more about the subjects and that can provide you with more material to write about in your articles.

Injecting the right amount of a certain emotion into an article you are marketing can not only make it feel more genuine to the reader, but it can make them more open to whatever the article is suggesting. Articles with emotion, can be much more interesting than a bland article.

Write blog posts that are interesting to your readers. Everyday chores such as vacuuming and cleaning do not usually make good topics for blog posts. If you don’t have a unique presentation for that information, then your readers probably won’t care. Choose topics that will make visitors feel involved, intrigued, or intent on reading further. The main goal of blogging is to get readers to your site.

Make sure that you have a great site. Everything on your site should contain well-written content. Your writing is what can really make or break you. If the content is sparse or severely lacking “body,” that is going to dissuade visitors and then you will lose out on future sales and traffic.

Use numbers, bullets and lists. Readers want to scan articles and grab information quickly. Write your articles so your readers can pull out the important information as quickly as possible. Lists and bullets also keep your writing concise, which helps keep your articles packed with more information and value for your readers. Add numbers in your titles, such as “4 Secrets for…” or “5 Top Tips to…”

The best material is material that has an air of authenticity to it. Do not try to act like some kind of know-it-all. Demonstrate honesty and transparency at all times. Do this all the time. Blogs are as unique as the individuals who create them. Whilst nobody is perfect, you should always strive to do your best. If you happen to be incorrect, then you’re incorrect. You are unique and no one is like you.

Create your article writing niche with something you already know about. Writing about things you are not familiar with is harder and you can’t really sound like an authority if you don’t know what you are talking about! Choose a familiar niche, find good solid reference material, then add your expert spin!

Don’t use keywords out of context! With LSI (Latent Semantic Indexing), search engines can locate keywords using context and definition, so there is no reason to try to fit a square keyword into a round sentence. Write naturally, using words that relate to your topic and show up on a keyword search.

It’s helpful to allow your visitors to post in your blog. This helps you develop relationships with other blog owners and can come in helpful. Don’t ever underestimate the power of networking. If you are in need a favor, a blogger that you have a relationship with may be willing to help.

Article marketing is only successful if the content is fresh. You cannot let your content get stale on a website. It needs to be updated and added to constantly. Old content might attract new traffic to your site but it will lose repeat traffic. Attention spans are small these days and only new information will keep your audience engaged.

Do not waste time on untested products. You could write a thousand excellent articles about a specific product, and if there is no market for it, your time will have been wasted. Many people feel that they have failed at article marketing when the sales do not come. What they may not realize is that the product itself was the actual problem.

It is very important that you blog about something that interests you. You will sound better and more natural, when you write about topics that interest you. This helps you make a strong connection with your readers, and that is what will help your blog thrive.

If your goal in your article marketing is just to gain backlinks to your site, then you can focus slightly less on the quality of your content. The main goal in this type of article marketing is to be unique so that your content helps drive up your search engine rankings.

Let them know before they start reading! Have a relevant title. Then, go on to give useful information and explain the benefit to the reader in the body of the article.

Do not simply try to write paragraphs and paragraphs of general content. Make sure that you do the research and find a topic for your blog that is right. Writing irrelevant and incorrect blog posts will result in your blog failing. The content you post on your blog is the key to finding success.

It is important that your articles are clear and easy to read. You cannot assume the reading level of your audience. To appeal to all your audience be sure to use a clear and easy to understand vocabulary. Avoid using large words even when explaining a complicated subject or topic.

Article marketing can be rather lucrative and offer you a steady stream of income. In fact, if you follow these tips correctly and expand your presence online, you might be able to start working online as a full-time job. Don’t get your hopes up; just keep your efforts up and see what happens.

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Written by Stephen de Jager

A freelance copywriter based just west of Brisbane, Australia. I work with companies and brands of every size to establish, expand, and improve their online footprint through the implementation of the highest quality digital content.

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